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Cultivated Meat Industry Update: Australian Approval, Cost Breakthroughs, and Innovation Forecasts

By David Bell  •   3 minute read

Cultivated Meat Industry Update: Australian Approval, Cost Breakthroughs, and Innovation Forecasts
The cultivated meat sector has seen several significant developments over the past week, from regulatory milestones to technological breakthroughs. This roundup covers the most important news shaping the industry's path toward commercialization and wider adoption.

Australia Approves First Cultivated Meat Products

In a landmark decision on June 18, Food Standards Australia New Zealand (FSANZ) granted Australia's first-ever approval for cultivated meat products. Following a comprehensive multi-year food safety assessment, Australian startup Vow received approval to sell cultivated quail through its premium brand Forged.
Three new products, including a foie gras created from cultured Japanese quail cells, are expected to appear on Australian menus within weeks. This approval opens a potentially lucrative new market for cellular agriculture and establishes an important precedent for regulators worldwide.
Vow's progress extends beyond regulatory achievements. Since launching in Singapore in early 2024, the company has served over 25,000 portions of its Forged products. In May 2025, Vow reached a significant production milestone by cultivating more than 538 kg of Japanese quail in a single harvest, demonstrating the increasing scalability of its processes.

Cost Reduction Breakthroughs Accelerate Timeline to Price Parity

US food tech startup Clever Carnivore announced on June 19 that it has achieved an industry-leading cost reduction for its cultivated pork production. The company has reduced its cell culture media costs to an unprecedented $0.07 per liter, representing a major step toward price parity with conventional meat products.
Clever Carnivore plans to begin selling its products in the US in 2026, pending FDA approval. This dramatic reduction in media costs—often cited as one of the most significant barriers to commercialization—suggests that cultivated meat may reach competitive pricing sooner than previously anticipated.
Supporting this view, a new analysis published in European Biotechnology on June 18 indicates that cultivated meat is expected to reach price parity with conventional meat earlier than previous forecasts suggested. The report attributes this accelerated timeline to recent technological advancements and cost reductions in key inputs like growth media.

Technology Forecasts Show Cultivated Meat Outpacing Traditional Livestock

A report released on June 19 by technology forecasting firm GetFocus reveals that cell-cultivated meat technologies are advancing at a faster rate than traditional livestock farming methods. The study finds that cellular agriculture has consistently improved more rapidly than conventional livestock production over the past two decades, with the rate of technological progress continuing to accelerate.
This finding is corroborated by a complementary analysis published by Cultivated-X on June 17, which points to rapid improvements in cell line development, media formulation, and bioreactor design as key drivers of this accelerated innovation trajectory. Both reports suggest that the performance gap between conventional and cultivated meat production will continue to widen in favor of cellular agriculture.

Political and Regulatory Landscape Remains Complex

Despite the technical progress and regulatory wins, cultivated meat continues to face political opposition in some regions. An analysis published on June 16 examines why some conservative lawmakers are framing cultivated meat as a threat to traditional agriculture and attempting to ban it before widespread consumer adoption.
This highlights the ongoing tension between technological innovation and cultural or political resistance in the food system. As cultivated meat moves closer to widespread commercialization, navigating these social and political considerations remains as important as solving technical challenges.

Looking Ahead: Accelerating Commercialization

This week's developments paint a picture of an industry gaining momentum on multiple fronts. The Australian regulatory approval expands the global footprint of cultivated meat beyond Singapore and the United States. Meanwhile, dramatic cost reductions and accelerating technological innovation are addressing the two most significant barriers to widespread adoption: price and scale.
As the industry continues to mature, the focus is increasingly shifting from proving technical feasibility to demonstrating commercial viability. The progress in media cost reduction and production scale suggests that cultivated meat companies are making tangible advances toward products that can compete with conventional meat on both price and availability.
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Author David Bell

About the Author

David Bell is the founder of Cultigen Group (parent of Cultivated Meat Shop) and contributing author on all the latest news. With over 25 years in business, founding & exiting several technology startups, he started Cultigen Group in anticipation of the coming regulatory approvals needed for this industry to blossom.

David has been a vegan since 2012 and so finds the space fascinating and fitting to be involved in... "It's exciting to envisage a future in which anyone can eat meat, whilst maintaining the morals around animal cruelty which first shifted my focus all those years ago"